Social media strategy should be a vital part of your overall marketing, but have you added Facebook advertising to your toolbox yet? This is your sign to light up you’re marketing and add these advertisements to your strategy. Why? We’re happy you asked!

 Facebook has the widest audience base of any social media platform, meaning you have a better opportunity to reach your audience. Hootsuite reported that Facebook ads reach 34.1% of the global population over the age of 13. Yes, GLOBALLY! If you’re still not sold on Facebook advertising, keep reading to learn why it’s essential for your business and social presence.

Get Greater Reach

If you’re already using social media regularly for your business, there’s no reason to not add advertisements to your marketing arsenal. Social media advertising helps you build greater awareness and reach a larger audience. This is the first step in the funnel process and is critical for gaining traction with new, potential customers. Continue to interact with them and you’ll soon convert them into loyal customers.

Pro Tip: Growing followers on Facebook is great, but it’s not the only metric you should be tracking. Consider reach, engagement, and click rate too when reviewing your ads. Check out our map to metrics for more info.

Target Your Audience

Though it’s nice to reach the max amount of people with your advertisements, it doesn’t mean you're reaching an interested audience. Selling oat milk to dairy farmers might not be the best use of your time and money. Selling oat milk to vegans on the other hand is an example of an interested audience. When you create an ad on Facebook, you can hone in on your target audience, from location, age, and interests. This way you know your ad is reaching the right audience.

Customized to Your Marketing Efforts

Want people to read your latest blog post? Drive them to it with a web traffic advertisement. Want people to be aware of your grand opening for a new location? Create an event advertisement. With Facebook ads, it’s important to customize the goal of your ad so it best meets your needs and end goals.

Stretch Your Advertising Budget

One of the biggest reasons we recommend Facebook advertising is that even a small ad budget can make a difference.  A lower-end budget of $25-$100 a month could make an impact on your reach, awareness, and big-picture goals. Plus, you have the ability to monitor your ads up to the minute, so if your money is being spent well, you can always adjust your strategy for the best results.

Getting Started with Facebook Ads

To get started, determine your audience, advertisement goal, and use a small budget to kick things off. Don’t forget to track your progress and adjust your plan when needed. Now that you know why advertising on Facebook helps both your social media marketing efforts and overall business goals, what are you waiting for!? Get to advertising!

Looking for more social media tips & tricks? Check out our Social Media Guide.

Oh, and follow us on Facebook!

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