New Year, New Brand

With anticipation and great excitement, we are happy to share that as of today, Hinge Studio Marketing & Communications will become LŪM Studio. Over the previous five years, Hinge Studio has evolved.

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Things to Have in Your Marketing Planning Arsenal

We’ve covered a wide range of important topics worth considering when building your them within budget while utilizing the correct methods marketing plan. From the importance of planning and.

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Marketing Planning: Building a Marketing Budget Backwards

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

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What a Good Brainstorming Sesh Produces for your Marketing Planning

Coming up with new, ideas can be challenging; especially when it comes to marketing where you’re often challenged to use your creative mind and think strategically. This is where brainstorming can be.

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How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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Brand Messaging Is More than a Message

Messaging is a critical part of any brand. Among many other benefits, it helps set the tone for the brand and ensures that all stakeholders involved in communicating any messages about the brand are.

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It All Hinges On Your Audience!

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what  audience analysis is and how it can literally mean the difference between success and failure of a brand..

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10 Benefits of Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

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Let's Get Something Straight...Branding is More than what you See

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

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Effective Marketing Starts with a Solid Marketing Plan

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.

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