Setting Marketing Goals for 2024

Goals, Strategy

It’s OK if it’s a new year, same you – but for your business 2024 should be new year, new marketing goals! If you’re anything like us, the last quarter of 2023 was spent reflecting, planning, and.

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Mapping Out Your Marketing Metrics

Goals, Google Analytics, Strategy, marketing plan, metrics, marketing metrics

In today’s world, you absolutely cannot forgo tracking marketing metrics; it would be like starting a road trip with no destination or map to guide you. Marketing metrics act as your map for your.

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Costa Rican Vacations: Insights From A Client

Social Media, Strategy, tourism

Clear blue waters, lush green rainforests, and welcoming locals, Costa Rica has it all! As a top travel agency for the region, Costa Rican Vacations (CRV) works hard to help travelers plan a vacation.

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Realizing that Marketing and Marketing Agencies are an Essential Part of Your Business

Goals, marketing, Strategy, marketing agency

When it comes time to ramp up your marketing efforts, you are going to need a team of talented, diverse and motivated people to help you strategize and reach your goals.

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What This Marketing Agency Can Do For You

Communications, marketing, Owned Media, SEO, Social Media, Strategy, Website Maintenance, design, marketing plan, Branding, Paid Advertising, marketing metrics, public relations, media relations, Photography, Videography

As you’ll soon discover, there are many things to take into account when choosing a marketing agency to represent your brand and help you to reach your marketing goals. Not only will the services the.

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Don't Freak Out - How to Use Public Relations in a Crisis

business, Planning, Strategy, public relations, media relations

A crisis can come in any shape or form. They can be as large and unique as a global pandemic or as small as a misspelled word on a press release. The thing about a crisis is you rarely know what is.

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Ways to improve your Reputation Management Online

Communications, marketing, reputation, reviews, Social Media, Strategy, public relations, online reputation management

Managing your online reputation is a critical component of public relations and should be included in your overall strategy. Ignoring it could cost your business clients and revenue.

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Seven Things You Can Do Now to Help Your Business Adapt and Thrive Amidst the COVID19 Challenges

Communications, marketing, Strategy, Messaging, Brainstorm, COVID-19

The things we are experiencing right now, in these very moments, are going to forever shape or personal and professional lives. As small business owners, we’ve been forced to adapt, or risk failure,.

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Which Social Media Platform Should You Be Using?

Planning, Social Media, Strategy

No doubt about it, social media is evolving every day. It seems that new platforms are constantly becoming the next big thing overnight and what we knew about these platforms last week is different.

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Marketing Planning: Building a Marketing Budget Backwards

marketing, Strategy, marketing plan, budget, budgeting

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

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