Which Social Media Platform Should You Be Using?

No doubt about it, social media is evolving every day. It seems that new platforms are constantly becoming the next big thing overnight and what we knew about these platforms last week is different.

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Marketing Planning: Building a Marketing Budget Backwards

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

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Why We Can't Ignore Video As Part of Our Owned Content Strategy

You’ve likely heard the saying “Content is king” but it takes on a whole new meaning when you add video to your owned content strategy.  When done correctly, video increases your SEO, encourages.

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How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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How to Get Started With Owned Media

In marketing and communications, earned and paid media are cornerstones, and owned media is the foundation. Each of them, especially together, help engage your audience with your brand. Focusing on.

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It All Hinges On Your Audience!

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what  audience analysis is and how it can literally mean the difference between success and failure of a brand..

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Let Your Human Show

  12 Brand Personalities Connecting with your target audience is more than your tagline or messaging. It is your image, tone, and story that makes you relatable. Your audience expects a specific set.

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5 Things to Look for in a Branding Agency

When it comes time to brand (or rebrand) your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an outside.

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10 Benefits of Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

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Effective Marketing Starts with a Solid Marketing Plan

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.

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