How Branding Builds Trust in Healthcare

Branding, Healthcare

Gone are the days where reputation and word-of-mouth are enough to build trust with potential patients. Sure, these things are extremely important as perspective patients rely heavily on referrals.

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Is Your Website Costing You Customers?


Imagine each visitor to your website is a customer walking through your doors. Now imagine if your building or office was dark, dingy, outdated, hard to navigate, and just overall unwelcoming and.

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Setting Marketing Goals for 2024

Goals, Strategy

It’s OK if it’s a new year, same you – but for your business 2024 should be new year, new marketing goals! If you’re anything like us, the last quarter of 2023 was spent reflecting, planning, and.

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Social Media Marketing - 5 Things We Learned in 2023

Social Media

In the ever-changing world of social media, keeping up with trends and trying out new strategies is crucial to your social media success. Don’t worry, we’ve done the heavy lifting and sorted through.

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New Online Course About Blogging - The Ultimate Blog Writing Boot Camp

News, Content, LUM Academy, New Product

The LŪM Academy is here to offer products and training to help you light up your marketing within your budget! Our latest course bundle, The Ultimate Blog Writing Boot Camp, is available now to help.

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Bold Marketing on a Budget – The LUM Academy is now Live!

News, Content, LUM Academy, New Product

We’ve been working hard to launch our LUM Academy to offer marketing products and trainings so you can light up your marketing on your budget. Gain the confidence to market your business from your.

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How to Start a Tourism Review & Referral Program


Reviews and referrals are a huge part of potential customers finding your business. Use these reviews to your advantage with marketing your tourism business. Use our tips for starting a review and.

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How to Get Started Using TikTok

Social Media, marketing plan, marketing metrics, tiktok

TikTok have you spooked? This infectious social media platform brings video, audio, and quick trends to the forefront, making it overwhelming for some businesses to get started (and keep up with!)..

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Why Facebook Advertising is a Must for Your Business

Facebook, Social Media, Paid Advertising

Social media strategy should be a vital part of your overall marketing, but have you added Facebook advertising to your toolbox yet? This is your sign to light up you’re marketing and add these.

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Website Policies: What website policy is the right policy?

Web Site, Website Maintenance

There are so many components of websites, and one of them you should never overlook is their legality. We are talking about the Terms of Service, Privacy Policies, Disclaimers, and Copyright.

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