Build SEO Into Your Owned Media

The idea behind Search Engine Optimization (SEO) is a fairly easy concept to grasp, but the steps needed to implement good SEO practices can take some time.

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Why We Can't Ignore Video As Part of Our Owned Content Strategy

You’ve likely heard the saying “Content is king” but it takes on a whole new meaning when you add video to your owned content strategy.  When done correctly, video increases your SEO, encourages.

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How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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Your Website: The Easiest Place to Own your Content!

When it comes to owned media, your website is one of the most important and easiest platforms to utilize. First, we’ll briefly cover why it’s crucial you have a website, then, highlight which.

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How to Get Started With Owned Media

In marketing and communications, earned and paid media are cornerstones, and owned media is the foundation. Each of them, especially together, help engage your audience with your brand. Focusing on.

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Creating User-Friendly Content

Creating content is an integral part of marketing your business. Your content program should include creating quality, consistent content. Ensuring you have a solid content program will allow your.

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Top Apps and Sites to Help You Create Quality Visual Content

You’ve heard the term “pictures are worth a thousand words” right? That simple statement rings completely true in today’s world of content. Words alone are no longer sufficient when it comes to.

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Why You Should Understand Domain Authority & Why it Matters to Your Business

If you miss the days of waiting patiently for your college exam grades to come in, fret no more; we have good news. Now you can concern yourself with your website’s score. Wait, you weren’t aware.

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5 Reasons Why Content is King

Content is King. Content is King. Content is King. Yes, we’ve all had this pounded into our heads.  But, do you really understand why? As a communicator and marketer, I hear or read it at least.

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