Social Media: Canned Responses

Social media management can be all-consuming. Finding ways to make your process effective and efficient can feel like a full-time job.  Not only do we need to think about when and what to post, but.

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Which Social Media Platform Should You Be Using?

No doubt about it, social media is evolving every day. It seems that new platforms are constantly becoming the next big thing overnight and what we knew about these platforms last week is different.

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Things to Have in Your Marketing Planning Arsenal

We’ve covered a wide range of important topics worth considering when building your them within budget while utilizing the correct methods marketing plan. From the importance of planning and.

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Marketing Planning: Building a Marketing Budget Backwards

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

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What a Good Brainstorming Sesh Produces for your Marketing Planning

Coming up with new, ideas can be challenging; especially when it comes to marketing where you’re often challenged to use your creative mind and think strategically. This is where brainstorming can be.

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Why Metrics Are Important to Your Marketing Plan

If something costs more than what it’s giving you back in return, it’s not a sustainable. When a business invests money and time into a marketing plan, it is essential to ensure analytics are being.

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Build SEO Into Your Owned Media

The idea behind Search Engine Optimization (SEO) is a fairly easy concept to grasp, but the steps needed to implement good SEO practices can take some time.

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Why We Can't Ignore Video As Part of Our Owned Content Strategy

You’ve likely heard the saying “Content is king” but it takes on a whole new meaning when you add video to your owned content strategy.  When done correctly, video increases your SEO, encourages.

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How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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Your Website: The Easiest Place to Own your Content!

When it comes to owned media, your website is one of the most important and easiest platforms to utilize. First, we’ll briefly cover why it’s crucial you have a website, then, highlight which.

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