Of all the senses, touch, sight, taste, hearing, and smell, we rely on each one we have every day. One of the senses that marketing relies heavily on is sight. Thanks to well-executed graphic design, marketing materials can (and should be) be pleasing to look at, and help keep patients walking through the door of your private health practice.
The average person is exposed to anywhere from 50-4,000 ads per day. The reason this number seems alarmingly high is because we tend to tune them out unless we have a personal interest in the subject. Of all the ads we see in a day, the ones we remember best are the ones that just simply look good. At LŪM, we take design seriously and our team is here to make sure you’re putting out ads that people remember.
So, how do we do it?
From fonts, photos, and color selection to layout and publication, we consider your brand’s values, current trends, past wins and losses, and future goals at every stage of the design process.
Let’s explore more about these considerations:
Brand Values: It’s important that each visual ad reflects the image you want your business to be perceived as so people know what you stand for. This way, you’ll attract prospects who have similar values and views, which will create synergy between you and your future patients.
Current trends: What our audiences find appealing is constantly changing. Sometimes bright, bold colors are in style, and sometimes simple designs are more popular during a given time. Thorough research and A/B testing is required constantly to determine what’s trending, does your brand align with the trends, and how your ad should ultimately look upon completion.
Past wins and losses: Proof of success is in the pudding (or in our case, the metrics). Just look at our past social media posts to see the impact metrics have on marketing decisions. The concept is simple; do more of what works and less of what doesn’t. The tricky part is applying this to ensure you don’t sound like a broken record, repeating the same thing that once worked. This is where LŪM comes in to strategically implement elements of your past wins into your new designs as opposed to hitting copy and paste.
Future goals: We’ll work diligently get your business closer to your goals (and eventually meet them!). Just let us know what you hope to accomplish, and we’ll do what it takes to get you there. Even if your goals change over time, we’ll pivot our strategy to continuously align our strategies with your goals. With outstanding, visually pleasing design, your goals can be communicated well and achieved.
The common ground of these elements is that beautiful design work is required. Without stunning visuals, all of these tactics will fall through – hard. As someone in the private health industry, your general goal is to keep people walking through your doors. Beautiful, brand-aligned signage and print materials is just one of many marketing strategies to help make that happen.
Ready to get going on graphic design but need a brand guide or logo? LŪM’s team is professionally trained to create branding that speaks to your business and catches the eye of your specified audience. If you need a team to support you as you work your way to meet your goals, contact us at https://lumstudio.com/contact/
LŪM Studio is a full-service marketing agency serving the Rocky Mountain region. We work as an extension of your business to save you time, make your marketing dollars count, and illuminate your business from the crowd. Through bold marketing strategies, creative deliverables, timely action, and an unwavering commitment to keeping our word, our collaborative team will lighten your load and light up your marketing. We apply our decades of combined experience in a variety of areas including public relations, marketing, communications, web development, and more in both the public and private landscape.