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Is Your Website Costing You Customers?

Imagine each visitor to your website is a customer walking through your doors. Now imagine if your building or office was dark, dingy, outdated, hard to navigate, and just overall unwelcoming and underwhelming. You’d probably invest in a remodel, right?


The same is true for your website. As your digital “office building,” your website should not scare website visitors (who are potential customers) off by being outdated, unappealing, and complex. Your website visitors are opportunities to give first impressions of your business, generate leads, share what you do, and build your overall brand awareness. You website is your digital face, and if it’s giving off a bad first impression – you might be in trouble!


Neglecting your website could be costing you customers. If you’re in the business of helping people, supporting your community, and growing your customer base, then the hard work when it comes to your marketing begins with your website. Here are a few factors responsible for taking your website from a digital oasis to a virtual nightmare.


User Experience

The ease of using your website should reflect the ease of customers working with your business. Your website should be easy to understand (avoiding industry jargon) and digest. Users should be able to quickly and easily find what they are searching for whether it’s a patient portal or contact form. Of course, the website should be enjoyable to use with high-quality photos, visually appealing colors, and movement.



Everywhere on your website should have a call-to-action (CTA) making it incredibly easy for users to take a desired next action on your site. Tell your website visitors exactly how to do business with you with an easy step-by-step process laid out with a button front and center to take that action. Your website should make it easy for users to start doing business with you at all times. Can you tell by now that your website should be easy to use and navigate?


Problem-Solving Resources

Establishing your business as an industry leader and valuable resource can be done through the content on your website. Be a wealth of knowledge in your industry by answering users’ questions, solving their problems, and sharing important resources on your website.



A website should always be built with search engine optimization in mind. This is so your website shows up in search engine results and drives traffic to your page. This is done through creating great content on your site and leveraging keywords and links to ultimately fill users’ search needs.


Mobile Friendliness

No website is complete until it’s mobile friendly. Nothing will turn a customer away quicker than viewing a slow-loading or visually complex website on a mobile device. Your website should display properly on small screens, download images quickly, and be easy to navigate on a mobile device.

💡53% of visits are abandoned if a mobile website takes longer than 3 seconds to load (Google Analytics)


If you’re serious about amplifying your business and driving customer growth, don’t let your website collect dust and turn people away. Our team can help address and solve your website problems to help your business make a great impression online – and gain customers!


Contact our team today at to get started.