You’re a leader in the healthcare industry and need a marketing plan for your (new or existing) brand. But how should you start to look for a healthcare marketing agency?
Sure, a Google search and a few phone calls might point you in the direction of a few agencies to choose from. But we’re here to talk you through the process of actually hiring an agency to take care of your branding, social media, website and advertising needs.
We know it’s not just a simple ‘yes’ or ‘no’ decision. Before you decide to hire an agency or a contractor, do some research to make sure they are the right fit for you.
Keep in mind these red flags to look out for when solidifying your decision:
🚩 Neither their website nor social media have information about any team members (um, hello) or past clients they’ve worked with!
🚩 You suspect they don’t have enough experience in healthcare marketing. Psst…We recommend asking for a portfolio of their work.
🚩 You don’t like the look of the agency’s branded materials (if their own brand looks mismatched, imagine what they’ll do to yours 😱)!
🚩 They can’t provide you with a list of references to reach out to.
🚩 You don’t get a response to your message for several days.
Now, here’s the positive green flags to look for:
✅ You can easily identify similar colors and fonts across their website and social media posts.
✅ They have content in several corners of the internet that show their knowledge or skill. Their social posts, website, and blogs are relevant to your needs.
✅ Communication is easy and quick
✅ It is clear what services you’ll receive, how much it will cost, and how they will prove results in the scope of services they provide.\
While we speak from a decade of marketing interview/proposal experience, your own intuition will be the ultimate deciding factor. In combination with your own personal checklist, these red and green flags will help you choose the right fit for your healthcare marketing needs. Marketing is supposed to be sustainable, so you want to be very intentional when choosing who to work with to ensure you can work together for the long-haul.
Don’t forget—if you do end up choosing an agency that falls short, be sure to take action quickly, as marketing without results can quickly eat away at your budget. If this happens, we’re here for you 👋
Let’s avoid any mistakes and cut right to the chase. Give us a call: https://lumstudio.com/contact/
LŪM Studio is a full-service marketing agency serving the Rocky Mountain region. We work as an extension of your business to save you time, make your marketing dollars count, and illuminate your business from the crowd. Through bold marketing strategies, creative deliverables, timely action, and an unwavering commitment to keeping our word, our collaborative team will lighten your load and light up your marketing. We apply our decades of combined experience in a variety of areas including public relations, marketing, communications, web development, and more in both the public and private landscape.