Your Website: The Easiest Place to Own your Content!

When it comes to owned media, your website is one of the most important and easiest platforms to utilize. First, we’ll briefly cover why it’s crucial you have a website, then, highlight which.

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How to Get Started With Owned Media

In marketing and communications, earned and paid media are cornerstones, and owned media is the foundation. Each of them, especially together, help engage your audience with your brand. Focusing on.

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Spend A Little to Reap Huge Rewards

As with any service, it’s always nice to get a deal. However, there is a certain truth to “you get what you pay for.” The same goes for advertising. When it comes to advertising your business,.

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How to Identify and Engage Your Social Media Audience

Your audience should be number one, not only in your overall marketing plan but within your social media strategy as well. Knowing who you’re trying to target will help you create valuable content.

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Brand Messaging Is More than a Message

Messaging is a critical part of any brand. Among many other benefits, it helps set the tone for the brand and ensures that all stakeholders involved in communicating any messages about the brand are.

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It All Hinges On Your Audience!

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what  audience analysis is and how it can literally mean the difference between success and failure of a brand..

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Let Your Human Show

  12 Brand Personalities Connecting with your target audience is more than your tagline or messaging. It is your image, tone, and story that makes you relatable. Your audience expects a specific set.

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5 Things to Look for in a Branding Agency

When it comes time to brand (or rebrand) your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an outside.

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10 Benefits of Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

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Let's Get Something Straight...Branding is More than what you See

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

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