Nicole Crabb

Recent Posts


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Social Media: Canned Responses

Behavior, Communications, Content, Facebook, How To, Social Media

Social media management can be all-consuming. Finding ways to make your process effective and efficient can feel like a full-time job. Not only do we need to think about when and what to post, but we.

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Why Metrics Are Important to Your Marketing Plan

marketing plan, metrics

If something costs more than what it’s giving you back in return, it’s not a sustainable. When a business invests money and time into a marketing plan, it is essential to ensure analytics are being.

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Why We Can't Ignore Video As Part of Our Owned Content Strategy

Owned Media, SEO, Strategy, Video

You’ve likely heard the saying “Content is king” but it takes on a whole new meaning when you add video to your owned content strategy. When done correctly, video increases your SEO, encourages.

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Let Your Human Show with Your Brand Personality

Planning, Strategy, design, Featured, Branding

Connecting with your target audience is more than your tagline or messaging. It is your image, tone, and story that makes you relatable. Your audience expects a specific set of values and specific.

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Why It Is Essential to Have A Creative Budget in Your Marketing Plan

marketing plan

Humans are visual, there is no getting around it. “A picture is worth a thousand words” takes on a new meaning in marketing because design is about capturing your audience and understanding how they.

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Visual Content Speaks Volumes During Social Media Consumption

Images, Social Media, Strategy, design

Photos, videos and graphic images are helping social media users consume content faster than they ever have before. No matter how valuable your content is, if you don't have the visuals to catch your.

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