Looking for a jack-of-all-trades marketing contractor to help grow your business? Depending on your marketing goals, it may be more sustainable and cost-effective to hire a marketing agency. Or, if you haven’t considered marketing at all, you’ll want to keep reading.
It’s imperative to do your research and find the right marketing agency or contractor for your business and your objectives. For example, hiring a marketing agency to manage your social media (including graphic design, strategy, meetings, and copy) can run you from $1500-$3000/month. Meanwhile, contractors on Upwork cost an average of $45-65/hour for similar services with the amount of hours a month varying widely. Keep in mind that choosing the wrong fit for your goals will cost you the most money in the end.
Hiring a marketing agency is not as intimidating or costly as you might think—so don’t let sticker shock scare you off! Learn the facts and consider a cost comparison first. The ROI will be worth your while with an agency because you get a team of experts to support your business. For example, some of LŪM’s clients see as much as a 90% social media reach increase and 5,100 average website users per month. If you’re looking for sustainable, ongoing marketing services, a marketing agency is likely the right choice for you.
It’s imperative to do your research and find the right marketing agency or contractor for your business and your objectives. For example, hiring a marketing agency to manage your social media (including graphic design, strategy, meetings, and copy) can run you from $1500-$3000/month. Meanwhile, contractors on Upwork cost an average of $45-65/hour for similar services with the amount of hours a month varying widely. Keep in mind that choosing the wrong fit for your goals will cost you the most money in the end.
Hiring a marketing agency is not as intimidating or costly as you might think—so don’t let sticker shock scare you off! Learn the facts and consider a cost comparison first. The ROI will be worth your while with an agency because you get a team of experts to support your business. For example, some of LŪM’s clients see as much as a 90% social media reach increase and 5,100 average website users per month. If you’re looking for sustainable, ongoing marketing services, a marketing agency is likely the right choice for you.
The point of outsourcing your marketing in the first place is to hand off the demanding task of maintaining marketing yourself, so you can focus on what your business does best. In fact, at LŪM, our motto is to become an extension of your team, taking the weight of marketing off your shoulders.
A traditional marketing agency is made up of several professionals who specialize in their own trade. One person is designated to social media marketing, one to website design, one to graphic design, and so on. Now, this doesn’t mean there isn’t any crossover between tasks. Every team member has different experiences and insights that can support other roles. A full-service agency (like LŪM 👋) functions all under one roof with team members who collaborate directly with clients to improve their marketing for the long haul.
A traditional marketing agency is made up of several professionals who specialize in their own trade. One person is designated to social media marketing, one to website design, one to graphic design, and so on. Now, this doesn’t mean there isn’t any crossover between tasks. Every team member has different experiences and insights that can support other roles. A full-service agency (like LŪM 👋) functions all under one roof with team members who collaborate directly with clients to improve their marketing for the long haul.
On the contrary, a business may typically hire marketing contractors to complete a single project, whether it be a website designer, photographer, or whatever their need may be. This could present overall team disconnect and miscommunication, as most contractors only work part-time for temporary projects. Now, if a temporary one-time project is all you’re looking for, a marketing contractor might be a good fit for you.
Still not sure which you should hire? Schedule a meeting with each option and prepare some questions to open up a transparent conversation. Here are some questions to help you get started:
💡How will you measure success?
Still not sure which you should hire? Schedule a meeting with each option and prepare some questions to open up a transparent conversation. Here are some questions to help you get started:
💡How will you measure success?
💡What industries are you most experienced in marketing?
💡Are your team members mostly employees or contractors?
💡Where are your team members located?
💡Do you have portfolios?
💡What is your availability?
💡How involved will I be in the process?
If a contractor is unable to meet your expectations, consider hiring an agency. Make sure you find an agency offering all the services you need like...
⚡Branding & Design
⚡Campaign Management
⚡Coaching & Training
⚡Social Media
⚡Multimedia Content Strategy, Creation & Management
⚡Paid Media, Public & Media Relations
⚡Website Design, Management, SEO & SEM
⚡Marketing Metrics
Understandably, cost-efficiency is one of the factors that will influence your decision the most. Speaking from experience, agencies are typically more cost-efficient in the long run because they have the combined resources and decades of knowledge within their team—which saves time as multiple people can work at the same time on different tasks for you.
Make sure you speak to both a contractor AND an agency before making a decision. Ensure that the marketing agency or contractor you hire not only provides the services you need but also has similar values and operates to your standards of quality, transparency, and integrity. And if you make a decision and later realize your choice isn’t going as planned, speak up as soon as you can to avoid unwanted expenses.
Don't forget that you can count on LŪM to support you no matter what you choose! Even if we aren't the perfect fit for you, we're still a (sometimes free) resource you can rely on at any time.
Don't forget that you can count on LŪM to support you no matter what you choose! Even if we aren't the perfect fit for you, we're still a (sometimes free) resource you can rely on at any time.
LŪM Studio is a full-service marketing agency serving the Rocky Mountain region. We work as an extension of your business to save you time, make your marketing dollars count, and illuminate your business from the crowd. Through bold marketing strategies, creative deliverables, timely action, and an unwavering commitment to keeping our word, our collaborative team will lighten your load and light up your marketing. We apply our decades of combined experience in a variety of areas including public relations, marketing, communications, web development, and more in both the public and private landscape.