It All Hinges On Your Audience!

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what  audience analysis is and how it can literally mean the difference between success and failure of a brand..

Read More

Let Your Human Show

  12 Brand Personalities Connecting with your target audience is more than your tagline or messaging. It is your image, tone, and story that makes you relatable. Your audience expects a specific set.

Read More

5 Things to Look for in a Branding Agency

When it comes time to brand (or rebrand) your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an outside.

Read More

10 Benefits of Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

Read More

Let's Get Something Straight...Branding is More than what you See

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

Read More

Effective Marketing Starts with a Solid Marketing Plan

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.

Read More