Audience, How To, marketing, Strategy, Featured, Tools and Tactics

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what audience analysis is and how it can literally mean the difference between success and failure of a brand..

Planning, Strategy, design, Featured, Branding

Connecting with your target audience is more than your tagline or messaging. It is your image, tone, and story that makes you relatable. Your audience expects a specific set of values and specific.

Goals, How To, Planning, Strategy, Featured

When it comes to launching a brand (or rebrand) of your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an.

marketing, Strategy, Featured, Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

Communications, marketing, Featured, Branding

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

Goals, marketing, Plan, Planning, Strategy, marketing plan, Featured

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.