Kerstin Ellis

Recent Posts

Utilize Free, Digital Tools for Your Agriculture Market Research

With so many digital tools and resources available today, there are many free ways to gather research and insight on your audience, competitors and yourself. To make things simple, we’ve compiled a.

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5 Ways Company Culture Matters When Choosing a Marketing Agency

culture, marketing agency, marketing firm, workplace

It may seem like a bit of a departure to say a marketing agency’s culture matters when you’re choosing a group to work with. That thought couldn’t be farther from the truth. How an agency.

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Create a Culture that Positively Impacts your Public Relations

reputation, public relations, culture

On our Public Relations Resource page, we provide an understanding of why “Workplace Culture Matters to your Public Relations.” At LŪM Studio, we have firsthand experience of how positive workplace.

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Media Relations Best Practices to Improve Your Public Relations

Communications, public relations, media relations

Media relations is a part of public relations that includes working with the media for the purpose of sharing strategic information with the public. Among many other benefits, media relations can.

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Marketing Metrics Case Study: David Street Station

marketing, Accountability, metrics, marketing metrics, clients

We are well into our Marketing Metrics topic and have provided insight on Using Marketing Metrics in Each Stage of Your Funnel, Defining Key Metrics, An In-Depth Look at Google Analytics for.

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Use These Marketing Metrics in Each Stage of Your Funnel

Communications, Marketing Funnel, Measure, metrics, marketing metrics

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Reframing, Minimizing & Navigating Negative Comments on Social Media

If you’re participating in social media, negative comments are a part of the game. While this feels uncomfortable and unnatural, the sooner you can get a handle on them, the better your online.

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A Reflection, Thanks & Celebration

business, Team

As we reflect on the last year and the quickly approaching holidays, we're filled with an overwhelming sense of gratitude and urge to celebrate. Although these feelings normally accompany this.

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Marketing Planning: Building a Marketing Budget Backwards

marketing, Strategy, marketing plan, budget, budgeting

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

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How Owned Media Fits in Your Marketing Strategy

Content, marketing, Marketing Funnel, Owned Media, Strategy, Web Site, Branding, Messaging

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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