Seven Community Health Social Media Ideas and Strategies Behind Them!

Using social media for marketing is non-negotiable for community health organizations. A significant number of individuals use social media to access health information, whether it’s to gather information to better their health, seek out health-related resources in their area, or hear others’ health experiences.

What this means for community health organizations like yours is that not only do you have to be on social media, but you must share valuable social content that resonates deeply with your audience (a.k.a. your community). As experts in social media strategy and the types of content needed for all social media platforms we’re giving you seven community health social media ideas, with examples and the strategy behind them.

1. Health Tips in 30 Seconds 

• Idea: Share quick health tips on topics like nutrition, mental wellness, or staying active in your area’s outdoor environment. 
• Example: "Quick tips to stay hydrated during winter activities in the Rocky Mountains" or "Healthy snacks for hiking and outdoor adventures." 
• The Strategy Behind the Post: As a community health organization, establishing yourself as a trusted expert in health and wellness can be demonstrated by providing tips unique to your audience and location.

2. Spotlights on Local Health Services 

• Idea: Highlight specific health services your organization provides, such as immunizations, mental health resources, or maternal care. 
• Example: "Did you know we offer free COVID testing?" or "Meet our local health experts and learn about our services!" 
• The Strategy Behind the Post: Many users turn to different social media platforms to find answers to their health questions. Social content like this directs them to the resources and services they are searching for.

3. Wellness Challenges 

• Idea: Launch a community wellness challenge, like a walking challenge or mental health check-in, encouraging followers to participate and tag your organization. 
• Example: "Join our 7-day walking challenge and show us your progress!" or "Tag us in your self-care routine and share how you're staying healthy!" 
• The Strategy Behind the Post: A specific call-out to engage and tag your organization generates awareness, increases reach across all social media platforms, and grows your online community.

4. Community Health Education 

• Idea: Simplify complex health topics, such as understanding vaccinations, mental health resources, or chronic disease prevention. 
• Example: "What’s the difference between a cold and the flu?" or "Mental health check in." 
• The Strategy Behind the Post: Leveraging social media content to educate your audience on topics where misinformation runs rampant establishes your organization as a thought leader in your community and creates trust.

5. Emergency Preparedness Tips 

• Idea: Share tips on emergency preparedness for natural and man-made disasters, such as wildfires, winter storms, or pandemics. 
• Example: "What to pack in your emergency kit for winter in Wyoming" or "How to protect yourself during wildfire season." 
• The Strategy Behind the Post: Social media marketing can be used to entertain and enlighten audiences, but it’s also valuable to show your commitment to your community’s safety, establishing your organization as a trusted resource for emergencies, pandemics, and disasters.

6. Myth-Busting Health Facts 

• Idea: Bust common health myths in the community, such as misconceptions about vaccinations, mental health, or exercise. 
• Example: "Myth: You only need sunscreen in the summer—Fact: Sunscreen is important year-round!" 
• The Strategy Behind the Post: The health industry is flooded with misinformation. This social post idea allows for fun and creativity and clears up common health misconceptions, especially for young audiences who regularly use social media.

7. Employee or Expert Spotlights 

• Idea: Introduce health professionals or community members who work with your organization and let them share their expertise. 
• Example: "Meet Dr. [Name], one of our local health experts who’s passionate about [topic]" or "Tips from our local nurse on staying healthy this winter." 
• The Strategy Behind the Post: By highlighting employees and experts in your community, you allow individuals to connect more personally with those in your organization and healthcare network.

Ready to tackle social media marketing for your community health organization? Use this list to start creating your social content calendar. If you need further assistance in graphic design, creating Reels, or overall strategy, we are experts in community health social media and marketing, and we’d be happy to help you reach your target audience. Learn more here.