Social media is not an option; it’s a necessity for the success of your business, no matter what industry you’re in. With billions of people scrolling through Facebook, Instagram, LinkedIn, TikTok, and X daily, you have the perfect opportunity to easily spread awareness about your business.
Awareness = More Clients and Retention.
Lucky for you, LŪM’s Content Manager, Marissa (and the entire LŪM team), is here to support your social media management! She’s prepared for all your social media needs and has answered some frequently asked questions to get you started.
Social Media Management FAQ’s
According to Marissa, here are some of the most common questions clients ask when they contact us for their social media needs (which you might already be wondering).
- Should we be on a specific platform? Often, new clients will ask if they should be on X or TikTok, because they’re likely already on Meta platforms. However, the answer isn’t just a quick yes or no. It really depends on their target audience and social media goals.
- Should we run ads? Social ads can be a great, cost-effective way of building awareness, and we create the budget and strategy to align with the client’s overall social media strategy.
- Does video perform better than written content? In this current social media climate, video is king (or queen😉). People seek out video content that makes them laugh, is relatable, entertains them, or teaches them something. Video will always perform well as long as you have a good hook and provide value.
Social Media Strategy
Social media offers a designated time and place to react and respond with on-the-spot posts, establishing meaningful connections. Meaning, its importnt to carefully consider each post ahead of time instead of writing at the last minute daily. Writing your content about two to four weeks in advance is just one of the best practices for a social media strategy.
Marissa says, “Writing your posts ahead of time allows you to strategically plan your content around your organization’s initiatives, events, campaigns, holidays, and goals. If you put social media on the back burner, trying to just push out posts here and there on a whim, it will show in your quality and metrics.”
Don’t stress about the time it takes to write so many posts simultaneously. It’s a common misconception that writing day by day takes less time.
“I would say if you are posting three to five times a week, you could spend anywhere from three to ten hours creating content that includes thoughtful captions, video and reels, static images, and stories. In the end, the time it takes depends on your style. If short, quick-witted captions are your thing, this will take less time than longer, educational copy,” says Marissa.
All in all, the time you spend creating a month’s worth of social content will depend on its quality and quantity.
What Should You Write About?
“Simply put, social media content should follow the 80/20 rule. This means 80% of your content should provide value, and 20% should be promotional, selling your product or service. The specific topics can be endless, as long as they center around your business’s 3-5 core content pillars,” says Marissa.
If you’ve tried to handle your own social media, you may have considered outsourcing it, given the time and resources it requires. If you haven’t started yet, you might consider hiring a social media marketing agency to develop a thoughtful strategy for a robust social media plan right out of the gate.
If you’re considering hiring a social media marketing agency, we’re here for you and can’t wait to talk to you! Give us a shout: https://lumstudio.com/contact/