Kerstin Ellis

Recent Posts

How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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Brand Messaging Is More than a Message

Messaging is a critical part of any brand. Among many other benefits, it helps set the tone for the brand and ensures that all stakeholders involved in communicating any messages about the brand are.

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Let's Get Something Straight...Branding is More than what you See

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

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3 Tips to Move Your Social Media Forward

The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and.

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A Sincere Thanks in this Holiday Season

Merry Christmas and Happy Holidays from LŪM (formerly Hinge Studio)! We hope you’re enjoying the season and think it’s the perfect time to share how thankful we are for you. So, from the bottom of.

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Accomplish These Two Steps Before Implementing a Social Media Program

The average person spends nearly two hours on social media every day, according to Social Media Today. If you’re business isn’t taking advantage of this audience, you are definitely missing out..

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Tools to Get Your Goal Measurement on Track

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work.

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How to Set Good Goals

When I say good goals, I really mean: goals that are going to get done what they say they’re going to do. That’s the bottom line of it right? Are they going to make progress and accomplish? The whole.

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Don't Let These Goal Setting Distractions Get You

A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when.

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Top Apps and Sites to Help You Create Quality Visual Content

You’ve heard the term “pictures are worth a thousand words” right? That simple statement rings completely true in today’s world of content. Words alone are no longer sufficient when it comes to.

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