The purpose of marketing typically stays consistent throughout your business’s lifecycle. Reaching your customers, good communication and building relationships are goals that never change, and while the purpose may stay the same, marketing tactics and trends are everchanging. It is vital for your business to stay on top of these changes, but as life happens, we get busier and your marketing can plateau.
Even though you are still posting to social media or updating your website, you feel your results aren’t what they should be. When this happens, it might be time to reevaluate your marketing efforts; here are five reasons why you should light up your marketing.
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Your business can’t grow if your audience doesn’t know. Information travels at the speed of light on social media, which is why it is an essential tool to communicate with your audience and customers. A good social media presence ensures that you are providing your audience with timely and relevant information. Nothing is more frustrating than going to a business’s Facebook page to learn more about an upcoming event, just to find out their last post was from 3 months ago. Your business will struggle to grow if you aren’t keeping your social media platforms illuminated with updated news and information your customers can rely on.
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You’ve lost sight of your next step. After your business has been up and running for some time, it is easy to get set in a routine. At some point, you may not be reaching new business, and you’re not sure what to do next. When this happens, it may be time to light up your strategy. Planning and strategy were most likely your first steps in starting a business, but strategy is an ongoing process that evolves with your business. Strategy can seem like a daunting task; the strategy experts at LŪM can shed some light on the planning and processes to keep you and your business moving forward.
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Your website traffic hasn’t increased. A website is the digital core of any business. It is where you have total control of content, brand, and design execution. After all the effort put into your website, you want to make sure customers are actually making their way to it. If this isn’t happening, it is time to light up your website by optimizing your site’s Search Engine Optimization (SEO). SEO is a complex process with a lot of practices beyond simply keyword utilization. It is important in order to increase website traffic and ensure your website appears in your customers Google searches. Getting help from an expert, like LŪM Studio, can make lighting up your website much easier.
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You’ve noticed some marketing components don’t match up. Looking through your social media, website blog, and news releases you notice they all have a different tone and message. Realistically, your content should be harmonious and not sound like three different voices telling three different stories. Keeping content diversified while maintaining a similar message can be a difficult task. In order to reach your target audience in every way with a consistent message, light up your content creation and management by setting your tone and message themes.
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You can’t find the answer to “Who are we?” for your business anymore. “Who are we?” should be a question you are able to answer for your business at any time. If the day comes when you can no longer confidently answer this question, it is probably time to light up your branding. Without good branding, your customers might not truly know who you are or what you offer. Branding workshops, rebranding, and brand identity guides are a few examples of how to answer that question.
Sometimes having an outside perspective can make all the difference, if you feel stuck in your marketing efforts it might be time to call in the experts. At LŪM, we have a team ready to light up your marketing to make it bolder, brighter, and better. To get started, check out our Marketing Agency Resources and these other posts:
What This Marketing Agency Can Do For You
Realizing that Marketing and Marketing Agencies are an Essential Part of Your Business