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Unpacking Social Media Posting

As quickly as social media has become a useful marketing platform for your business, the guidelines for when, how, and what to post have changed faster than it takes to post your next photo. While there are no fast and hard rules, you can start with a few social media posting tips to get you on the right track and ensure your target audience is seeing what you have to share with them.


Attach a purpose to your posting. Your goal with social media is to provide meaningful content for your consumers. What can you share that will help solve the problems of your target audience? How can they use it within the context of their business? Give your followers useful information so they will keep coming back for more. When preparing your posts, don’t forget to make them visually appealing so you can grab the attention of mindless scrollers and make them want to learn more.


Post consistently. Keep in mind that quality is better than quantity when sharing on social media, but that doesn’t mean that posting once every other month will help your audience grow. Keep your social media pages up to date with posts several times a month. Consistently posting content will help your audience see that you are still around and relevant. Additionally, many people will go straight to social media pages when they want to learn about a business, so new posts will work to keep them engaged. Need help keeping your posts on schedule? Check out our helpful social media scheduling tool.


Take action. Don’t forget to engage with your audience by responding to their comments. The more you interact, the more your audience will see that you are an active participant in your business and care about their thoughts and opinions. Even comments that are unfavorable to you deserve a response so your audience feels heard.


Use purposeful hashtags. A fun hashtag can really make a post great, but make sure you are using other hashtags that are relevant to the content you are sharing. Additionally, doing a bit of research into trending hashtags will help you choose which hashtags are being seen by a larger audience. Pro Tip: don’t overdo it. Too many hashtags can be seen as spammy and your post will get lost. Choose 3-5 purposeful hashtags when sharing on social media.


Analyze what’s working and what’s not. Are your posts underperforming? Consider switching up the type of content you are sharing. Social posts thrive on the visual format so include a hook that will grab your audience’s attention by using movement, eye contact (if you are recording a video) and offering something you know they won’t be able to turn down. Analyzing your content can take a few months so the key here is to be patient with the process to properly assess your social media program.


There are many suggestions about what you should be doing to make the most of your social media programs and to reach your target audience, but in the end, your plan should reflect your overall marketing goals and support them. If you still feel in the dark when it comes to social media, LŪM Studio can offer insight and a plan to get you started. Reach out to our team to learn more. In the meantime, download our guide to social media and check out our resource page for all things social media.


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