With so many digital tools and resources available today, there are many free ways to gather research and insight on your audience, competitors and yourself. To make things simple, we’ve compiled a.
Read MoreKerstin Ellis
Recent Posts
culture, marketing agency, marketing firm, workplace
It may seem like a bit of a departure to say a marketing agency’s culture matters when you’re choosing a group to work with. That thought couldn’t be farther from the truth. How an agency.
Read Morereputation, public relations, culture
On our Public Relations Resource page, we provide an understanding of why “Workplace Culture Matters to your Public Relations.” At LŪM Studio, we have firsthand experience of how positive workplace.
Read MoreCommunications, public relations, media relations
Media relations is a part of public relations that includes working with the media for the purpose of sharing strategic information with the public. Among many other benefits, media relations can.
Read Moremarketing, Accountability, metrics, marketing metrics, clients
We are well into our Marketing Metrics topic and have provided insight on Using Marketing Metrics in Each Stage of Your Funnel, Defining Key Metrics, An In-Depth Look at Google Analytics for.
Read MoreIf you’re participating in social media, negative comments are a part of the game. While this feels uncomfortable and unnatural, the sooner you can get a handle on them, the better your online.
Read MoreContent, marketing, Marketing Funnel, Owned Media, Strategy, Web Site, Branding, Messaging
If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.
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