Kerstin Ellis

Recent Posts

Costa Rican Vacations: Insights From A Client

Clear blue waters, lush green rainforests, and welcoming locals, Costa Rica has it all! As a top travel agency for the region, Costa Rican Vacations (CRV) works hard to help travelers plan a vacation.

Read More

5 Ways a Positive Company Culture Matters When Choosing a Marketing Agency

It may seem like a bit of a departure to say a marketing agency’s culture matters when you’re choosing a group to work with. That thought couldn’t be farther from the truth. How an agency.

Read More

Create a Culture that Positively Impacts your Public Relations

On our Public Relations Resource page, we provide an understanding of why “Workplace Culture Matters to your Public Relations.” At LŪM Studio, we have firsthand experience of how positive workplace.

Read More

3 Media Relations Practices to Improve your Public Relations and 1 that Really, Really Matters

Media relations is a part of public relations that includes working with the media for the purpose of sharing strategic information with the public. Among many other benefits, media relations can.

Read More

Marketing Metrics Case Study: David Street Station

We are well into our Marketing Metrics topic and have provided insight on Using Marketing Metrics in Each Stage of Your Funnel, Defining Key Metrics, An In-Depth Look at Google Analytics for.

Read More

Use These Marketing Metrics in Each Stage of Your Funnel

 

Read More

Reframing, Minimizing & Navigating Negative Comments on Social Media

If you’re participating in social media, negative comments are a part of the game. While this feels uncomfortable and unnatural, the sooner you can get a handle on them, the better your online.

Read More

A Reflection, Thanks & Celebration

As we reflect on the last year and the quickly approaching holidays, we're filled with an overwhelming sense of gratitude and urge to celebrate. Although these feelings normally accompany this.

Read More

Marketing Planning: Building a Marketing Budget Backwards

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

Read More

How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

Read More