Kerstin Ellis

Recent Posts

Use These Marketing Metrics in Each Stage of Your Funnel

 

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Reframing, Minimizing & Navigating Negative Comments on Social Media

If you’re participating in social media, negative comments are a part of the game. While this feels uncomfortable and unnatural, the sooner you can get a handle on them, the better your online.

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A Reflection, Thanks & Celebration

As we reflect on the last year and the quickly approaching holidays, we're filled with an overwhelming sense of gratitude and urge to celebrate. Although these feelings normally accompany this.

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Marketing Planning: Building a Marketing Budget Backwards

Welcome to planning and budgeting season for 2020! In hopes of making this process more streamlined and less painful, we’re explaining one way to tackle your marketing budget. You know this is an.

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How Owned Media Fits in Your Marketing Strategy

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

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Brand Messaging Is More than a Message

Messaging is a critical part of any brand. Among many other benefits, it helps set the tone for the brand and ensures that all stakeholders involved in communicating any messages about the brand are.

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Let's Get Something Straight...Branding is More than what you See

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

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3 Tips to Move Your Social Media Forward

The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and.

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A Sincere Thanks in this Holiday Season

Merry Christmas and Happy Holidays from LŪM (formerly Hinge Studio)! We hope you’re enjoying the season and think it’s the perfect time to share how thankful we are for you. So, from the bottom of.

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Accomplish These Two Steps Before Implementing a Social Media Program

The average person spends nearly two hours on social media every day, according to Social Media Today. If you’re business isn’t taking advantage of this audience, you are definitely missing out..

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