Owned Media, SEO, Strategy, Video

You’ve likely heard the saying “Content is king” but it takes on a whole new meaning when you add video to your owned content strategy. When done correctly, video increases your SEO, encourages.

Content, marketing, Marketing Funnel, Owned Media, Strategy, Web Site, Branding, Messaging

If you have anything to do with marketing planning and implementation you’ve likely heard of the owned, earned, social and paid media pillars. While all are important, owned media should be the.

Owned Media, Strategy, Web Site, conent

In marketing and communications, earned and paid media are cornerstones, and owned media is the foundation. Each of them, especially together, help engage your audience with your brand. Focusing on.

Audience, How To, marketing, Strategy, Featured, Tools and Tactics

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what audience analysis is and how it can literally mean the difference between success and failure of a brand..

Planning, Strategy, design, Featured, Branding

Connecting with your target audience is more than your tagline or messaging. It is your image, tone, and story that makes you relatable. Your audience expects a specific set of values and specific.

Goals, How To, Planning, Strategy, Featured

When it comes to launching a brand (or rebrand) of your business, you might think that taking the project on internally is the best approach in order to keep costs down. We’d argue that hiring an.

marketing, Strategy, Featured, Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

Goals, marketing, Plan, Planning, Strategy, marketing plan, Featured

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.

Communications, How To, marketing, Plan, Planning, Social Media, Strategy

The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and.

Images, Social Media, Strategy, design

Photos, videos and graphic images are helping social media users consume content faster than they ever have before. No matter how valuable your content is, if you don't have the visuals to catch your.