It’s the most wonderful time of the year, and at LŪM Studio, we’re celebrating with a marketing twist! Introducing 12 Days of LŪ-MAS, where strategy meets sparkle and we unwrap the gifts your business truly needs to thrive in the year ahead.
As the holidays approach, so does the perfect opportunity to prepare your business for what’s next. Think of this as your marketing advent calendar, 12 days of small but powerful gifts that help your business build momentum, gain clarity, and create connection going into 2026.
Ready to unwrap the 12 ways to make your marketing shine this LŪ-MAS? Let’s go!
On the 1st Day of LŪ-MAS, Good Marketing Gave to Me — A New Year Strategy.
Before the creative campaigns, eye-catching posts, and SEO magic, there must be a plan. Strategy is the backbone of great marketing. It gives direction, identifies measurable goals, and aligns your team on what truly drives growth.
As 2026 approaches, take a step back and look at the big picture: what worked, what didn’t, and where you want your brand to go next.
A strong strategy defines clear goals, understands your audience, creates actionable steps, and stays flexible as trends shift. It’s no partridge in a pear tree, but it is informed decision-making driven by insight and data.
At LŪM Studio, strategy is where we start and how we shine. We help brands clarify their message and design plans that make marketing intentional, effective, and long-lasting.
Great marketing starts with a clear strategy and LŪM Studio helps you build the roadmap that keeps your brand shining!
On the 2nd Day of LŪ-MAS, Good Marketing Gave to Me — Goals That Drive Prosperity.
Before you can grow, you must know where you’re going. Setting clear business goals gives your marketing purpose and direction, guiding every decision toward measurable success.
Write down your goals. Make them known, visible, and revisit them often. You may need to pivot. Perhaps a goal is reached faster (or slower) than expected, or new opportunities arise; goals are moving targets, but clarity is key. Lay them out, determine priorities, and implement.
Your business goals should drive your strategy from the start, maintaining a realistic pace and ensuring measurability to determine pivots as necessary. Clear, measurable goals give your marketing purpose, and LŪM helps turn ambition into action with strategy that drives growth.
On the 3rd Day of LŪ-MAS, Good Marketing Gave to Me — A Budget Built Strategically
A strong marketing plan needs more than creativity; it needs funding to fuel it. Setting a realistic advertising budget helps you invest wisely and make sure your message gets seen by the right audience and in the right places.
Your budget should reflect your goals, such as awareness, engagement, or conversions, and determine how best to distribute it across channels you deemed most important in your strategy, think: social, search, print, and PR. As mentioned before, leave room for flexibility as trends shift.
As a full-service agency, our team helps clients build smart, scalable budgets that balance creativity and strategy. In fact, we employ a fabulous digital strategist who helps maximize clients’ budgets, ensuring every dollar works as hard as you do. At LŪM Studio our goal is to make sure your investment is spent with intention.
On the 4th Day of LŪ-MAS, Good Marketing Gave to Me — Fresh Ideas for Social Creativity
A strong social presence starts with captivating content, and that means planning ahead. Brainstorming Q1 topics now ensures your social media starts the year with purpose, consistency, and creativity.
Think: seasonal trends, product launches, customer highlights, or behind-the-scenes stories that show off your team. Mix evergreen ideas with timely moments to keep your feed authentic and relevant. Then, ask questions. How can your business stand out amongst competitors? What creative way can your content be packaged and presented to set you apart? How do you plan to snatch the attention of your intended audience? These questions can help answer and identify how you can differentiate your social media content.
At LŪM Studio, we help brands plan, create, and execute social media strategies that connect with their audiences and spark conversation, because great social media doesn’t happen by chance, it happens by strategy. Planning fresh, creative social content ahead of time sets your brand apart and LŪM brings the ideas, structure, and sparkle to make it happen.
On the 5th Day of LŪ-MAS, Good Marketing Gave to Me — A Brand That Speaks Authentically
Your brand is more than a logo, it’s your voice, your tone, your presence. Over time, even the best brands need a little polish. A quick refresh helps ensure every touchpoint, from social posts to emails, feels aligned and intentional.
Create a simple brand guide for your team that outlines colors, fonts, logos, and messaging. Consistency builds trust, and clarity empowers everyone to communicate with your brand the same way.
Five golden rings are fine for a while, but a stunning brand lasts for the long haul. That’s why our team helps businesses refresh and realign their branding so they shine brighter (than five golden rings) while staying true to what makes them unique. An authentic brand builds trust and consistency and LŪM helps refine your voice so it shines everywhere it shows up.
On the 6th Day of LŪ-MAS, Good Marketing Gave to Me — Templates for Brand Consistency
Strong branding deserves strong visuals. Custom social posts and ad templates keep your content cohesive, recognizable, and professional, no matter who’s hitting “share.” Think of it like an SOP (standard operating procedure). By having an outline in your shared folder, anyone on the team can create content and post to your social platforms, even in a pinch!
Templates save time and ensure your team is always on-brand. From Instagram carousels to digital ads, a polished look creates instant recognition and builds credibility with your audience.
You guessed it – at LŪM Studio, we design these custom templates that reflect your brand’s personality and purpose, so every post feels effortless and uniquely you. We also save these templates in a shared folder so our team can assist clients seamlessly. Branded templates save time and elevate your visuals and LŪM designs systems that keep your content polished and on-brand.
On the 7th Day of LŪ-MAS, Good Marketing Gave to Me — Keywords for More Visibility
If your website isn’t showing up where it should, it might be time for an SEO (search engine optimization) checkup. Updating keywords and optimizing your content helps your brand get found by the right people, right when they’re searching for you.
Run a keyword report to see what terms your audience is using and where your site currently ranks. From there, refine your headlines, meta descriptions, and copy to match how your customers actually search. Don’t get us wrong, that may sound fairly straightforward, but SEO is ever evolving as new trends emerge, and platforms evolve. You will have to dedicate time to keeping up-to-date on these changes. So, the question begs, do you have time for that?
We understand that SEO is one of the most valuable tools for tracking measurable data and knowing when to pivot your marketing strategies. That’s why at LŪM Studio, we don’t just explain your results, we show them. Through a visual dashboard, we help clients see how their data changes over time and the impact SEO has on results.
Strong SEO helps the right audience find you and LŪM turns keywords and data into measurable visibility.
On the 8th Day of LŪ-MAS, Good Marketing Gave to Me — Reels That Boost My Visibility
If a picture’s worth a thousand words, a video might be worth a million views. Reels are one of the most powerful ways to connect with your audience; they’re engaging, authentic, and algorithm-friendly.
From quick tips to behind-the-scenes moments, video helps humanize your brand and capture attention in seconds. The key is consistency and creativity, showing up often and with purpose.
At LŪM Studio, we help our clients plan, film, and share Reels that match their brand’s tone and strategy. Whether it’s storytelling, education, or entertainment, we make sure your videos stop the scroll and start the conversation. Here at LŪM we help you plan, create, and share Reels that truly connect.
On the 9th Day of LŪ-MAS, Good Marketing Gave to Me — A Website That Works Flawlessly
Your website is often your first impression, so make it count. A thorough audit helps identify what’s working, what’s slowing visitors down, and where opportunities for improvement lie.
From outdated design to broken links or clunky navigation, small flaws can cost you big in user experience and conversions. Take time this season to test, refresh, and optimize.
We conduct website audits that go beyond the surface, evaluating SEO, design, and usability to make sure your site supports your goals and converts curiosity into clicks. A high-performing website turns interest into action and LŪM ensures your site works as beautifully as it looks.
On the 10th Day of LŪ-MAS, Good Marketing Gave to Me — A PR Plan for More Visibility
Good stories deserve to be shared, and a strategic public relations plan makes sure yours reaches the right eyes and ears. Whether it’s media features, events, or press releases, visibility builds credibility.
A thoughtful PR plan helps position your brand as a trusted voice in your industry while strengthening relationships with both media and your audience.
At LŪM Studio, we craft PR strategies that align with your goals, helping you earn attention, not just ask for it. We believe the best exposure comes from stories that truly shine. A thoughtful PR plan amplifies your story and LŪM helps your brand earn attention that lasts.
On the 11th Day of LŪ-MAS, Good Marketing Gave to Me — A Dashboard to Track Success Clearly
This season, the proof is in the Christmas pudding. If you can’t measure it, you can’t improve it. Tracking performance through our custom metric dashboards helps you see what’s working and what needs a tweak.
Dashboards allow us to turn data into direction. They show trends over time, highlight strong results, and reveal opportunities so we can make adjustments in your marketing tactics for an overall smarter strategy.
On the 11th day of LŪ-MAS, you won’t get 11 pipers piping, but you do get 11 creative minds behind your strategy. We’ll design clear, visual dashboards for our clients so insights are easy to access and act on. Because informed decisions lead to impactful marketing. Clear dashboards turn data into direction and LŪM makes your metrics easy to understand and act on.
On the 12th Day of LŪ-MAS, Good Marketing Gave to Me — The Gift of LŪM’s Expertise
You’ve planned, refreshed, tracked, and strategized enough this holiday season. It’s time to give yourself the greatest gift of all: a partner who can do it with you.
At LŪM Studio, we bring strategy, creativity, and collaboration together to help your brand grow with purpose. From social to SEO and social media, PR to design, we make marketing shine brighter all year long.
This season, unwrap your potential, and let LŪM light the way. Get started with our team today.