In 2023, we wrote a blog about 5 social media trends from that year. So, now that we’re half-past 2024, let’s see how those hot topics hold up and adjust some facts based on today’s (and the projected future) of the fluid social media climate.
In the ever-changing world of social media, keeping up with trends and trying out new strategies is crucial to your social media success. Don’t worry, we’ve done the heavy lifting and sorted through the tips and tricks to get you started. As we cruise towards 2025, we’re looking back on 2024 to reflect on what we learned when it comes to social media, so you can improve your social media game in the year to come.
5 things we learned in the social media world this year:
1. SEO should also be in your social media strategy.
SEO (search engine optimization) goes beyond Google search results, keywords, and websites. Social media is an essential tool for becoming more searchable online and many users turn to social media to find the products or services they need. To ensure you don’t get left behind in 2024, make sure you are incorporating keywords from your SEO strategy in your social media content.
This means getting straight to the point and avoiding fluff. You’ll need to use words in your content that accurately convey the point of your topic. If you use fluff/unrelated words, your content might get lost in the unintended algorithm for the irrelevant audience to see.
2. Genuine content always wins.
This isn’t a huge revelation in our social media department, but it is a trend we see more and more of, so it is worth noting here. We’ve seen candid content skyrocket on social media. Why? Because it really connects with real people. Whether it’s a video of an employee giving a demo of a product or a behind-the-scenes photo of the CEO, people love to see what makes your business YOU!
3. Make it for mobile.
One thing we’ve learned is not all graphics are created equal (or should we say, made to be mobile-friendly?).
Statista reports that 97 percent of people use social media exclusively via mobile phones. Unfortunately, a mistake we often see is people not sizing their graphics or videos accordingly leaving text cut off, or spaces where the photo should be.
Always do a quick Google search to find out the recommended graphic dimensions for each specific social platform. Or, call on Canva to give you automatic sizing suggestions!
4. Always be ready to adapt your social media strategy.
With trends “in” one day and “out” the next, it can feel like you are always lagging behind in the world of social media. We’ve learned the key to success is to have a strategy in place and adapt it when needed.
However, don’t feel like every trending audio or social media challenge needs to be a part of your strategy, because you need to stay on the topic of your business above all.
💡Follow hashtags that are relevant to your services and offerings to get notified automatically of posts that are trending in your industry. You’ll stay up-to-date without having to hunt the next trend down.
5. You need to spend money to make a splash.
With people posting constantly on social media, it’s vital to invest in your social media strategy to stand out. One of the best ways to do this is ensuring you have a team supporting your social media strategy, don’t leave it to one person or one hour a month. From content writing, graphics, and video shoots to advertising, metrics tracking, and engaging with comments, it takes a lot of work to keep your social media ahead of the pack. Lucky for you, we love working as an extension of our clients’ teams. Our social media experts take the guesswork out of what to post and when to set you up for social media success.
LŪM Studio is a full-service marketing agency serving the Rocky Mountain region. We work as an extension of your business to save you time, make your marketing dollars count, and illuminate your business from the crowd. Through bold marketing strategies, creative deliverables, timely action, and an unwavering commitment to keeping our word, our collaborative team will lighten your load and light up your marketing. We apply our decades of combined experience in a variety of areas including public relations, marketing, communications, web development, and more in both the public and private landscape.
LŪM Studio is a full-service marketing agency serving the Rocky Mountain region. We work as an extension of your business to save you time, make your marketing dollars count, and illuminate your business from the crowd. Through bold marketing strategies, creative deliverables, timely action, and an unwavering commitment to keeping our word, our collaborative team will lighten your load and light up your marketing. We apply our decades of combined experience in a variety of areas including public relations, marketing, communications, web development, and more in both the public and private landscape.