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Team Showcase: Nicole Crabb


Nicole Crabb might just be the coolest member of the team. Not only does she have insane design skills, but she has a cool, edgy style that, in both her professional and personal life, make her the ultimate Creative Strategist and Designer for LŪM Studio!


Nicole’s background speaks to her diverse skillset. From working at hipster haven Urban Outfitters and 303 Magazine in Denver, to owning her own Rally Shop Local Magazine business in Casper, and lots of creative endeavors in between, Nicole’s experience speaks for itself. She’s spent her professional years designing magazines, branding startup companies, rebranding existing ones, and developing creative strategy for various brands, among many other things – understandably making her an invaluable asset to our team.


Beyond her amazing skill and creativity, Nicole keeps everyone on their toes with her ahead-of-the-trends style (far too cool for most). Between her husband Mat, daughter Ilee, and nephew Bodhi, it’s hard to say which member of the Crabb household has more swag and that effortless, laid-back “cool.” If you’re in the mood for authentic, AMAZING Mexican food (or any kind of delicious food), Nicole is your gal! Born and raised in Pueblo, CO, she knows GOOD comida Latina—just be careful you don’t ignite her inner cholo 😉). She’s also taught us a thing or two about using music to inspire creativity (Wu-Tang Clan, anyone?).


More important, Nicole is just a good human. A kind heart and good soul, she’s the definition of a giver. She would do anything for her family, friends, neighbors, and the stranger on the street. Her regular delivery route for our local Meals on Wheels has built lasting relationships and is something Nicole looks forward to each week.


It’s safe to say, with her superior creative skills, hip style, and “cool” vibes, Nicole gives LŪM the edge to illuminate your brand and business!