Communications, marketing, Branding

Messaging is a critical part of any brand. Among many other benefits of branding, brand messaging helps set the tone for your brand and ensures that all stakeholders and marketing efforts are.

Audience, How To, marketing, Strategy, Featured, Tools and Tactics

We kicked off our series, “Tools and Tactics to Grow Your Business,” by ilLŪMiniating what audience analysis is and how it can literally mean the difference between success and failure of a brand..

marketing, Strategy, Featured, Branding

Many times, businesses overlook the value of branding because they view themselves as just a business and not a brand. Brands should not be viewed as something only concerning Fortune 500 companies..

Communications, marketing, Featured, Branding

Ask any group of people what branding is, and you will likely get a different answer from each person. You’ll hear all things from a logo to your look-and-feel to letterhead. Often, the words used to.

Goals, marketing, Plan, Planning, Strategy, marketing plan, Featured

Last week, we gave you all the details on marketing plans, so now that you know what they are, let’s talk about what they can do for your business.

marketing, Planning

A marketing plan?! What exactly is that? A marketing plan is a comprehensive document that describes your marketing efforts ideally for a specific time frame. In its most basic form, it’s a road-map.

Communications, How To, marketing, Plan, Planning, Social Media, Strategy

The past few months, we’ve been talking a lot about social media. We’ve shared The Top Social Media Platforms You Should be Familiar With where we introduced some of the top platforms to research and.

business, Communications, marketing, online, reputation, reviews, Social Media, Strategy

An important component of that strategy is Reputation Management is crisis management. Every moment we turn on the news, radio, or open social media, we see someone or some business facing some sort.

business, Communications, Goals, Google Analytics, marketing, Measure, Measurement

Now that we’ve made The Case for Goal Setting, called out Goal Distractions that Can Get You, and lead you through How to Set Good Goals, we want to help you measure them. You’ve done the hard work.

Content, marketing, Owned Media, Web Site

Creating content is an integral part of marketing your business. Your content program should include creating quality, consistent content. Ensuring you have a solid content program will allow your.