Demographics and Your Marketing Strategy

Audience, business, Demograpgics, marketing, sales, Strategy

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Don't Let These Goal Setting Distractions Get You

business, Communications, Goals, marketing, Planning, Strategy

A few weeks back, we shared a post The Case for Goal Setting. And we hope we did just that: communicated some reasons why setting goals is so important. Before we dig into the steps we take when.

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Obtain Your Marketing Goals – Google Analytics

Acquisition, Audience, Behavior, business, Communications, Demograpgics, Geo, Google Analytics, marketing, Measurement

You have likely put a lot of time, money, and effort into building the best marketing strategy for your business. (You haven’t? Contact us!) Once you have found your target customer and created.

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The Case for Goal Setting

business, Goals, marketing, Planning, Strategy

When I’m out and about in our community or at industry gatherings and people find out I’m a partner in marketing and communications firm, it’s a common practice that they run an idea or upcoming.

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Why Website Domain Authority Matters to Your Business

business, marketing, Measure, Owned Media, SEO, Web Site

If you miss the days of waiting patiently for your college exam grades to come in, fret no more; we have good news. Now you can concern yourself with your website’s score. Wait, you weren’t aware.

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5 Reasons Why Content is King

business, Communications, Content, marketing, Owned Media

Content is King. Content is King. Content is King. Yes, we’ve all had this pounded into our heads. But, do you really understand why? As a communicator and marketer, I hear or read it at least.

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Using Multiple Social Media Platforms

business, Communications, Facebook, Instagram, LinkedIn, marketing, Pinterest, Social Media, Strategy, Twitter

Chances are, your business is already utilizing some type of social media to promote your products or services and share ideas. Social media is also a great way to engage your customers by giving.

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Tips for Getting Your Emails Opened and Read

business, Communications, email, leads, marketing, sales, Strategy

In today’s world, we all get too many emails. Our inboxes are often cluttered with communications that we pass by. They sit in our mailbox until we are overwhelmed and are compelled to mass delete..

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Understand How Your Customer's Buying Journey Fits into the Marketing Funnel to Increase ROI

business, Buyers Journey, marketing, Marketing Funnel, Planning, Strategy

Have you ever felt like you’re sinking loads of money into your marketing program and seeing minimal results? If so, you’re certainly not alone. We hear this on a fairly-regular basis from businesses.

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Resolutions for 2018!

business, Goals, marketing, Plan, Resolutions

What better way to kickoff our blog than with our resolutions for 2018 (hey we’re just a couple weeks behind!). Just like any other business, it’s important for us to take a look at the previous year.

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