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A Reflection of 2021, Leaving a Light on for 2022

We’re reflecting with gratitude in big way this year. Our team illuminated some awesome brands, created bold designs, and helped clients achieve goals of great magnitude. We encountered times that were hard and times that were full of celebration, and we did all of it with an amazing team of creatives.


It’s difficult to pinpoint which projects were our favorites – each brought a new challenge and fun aspect to the table – but, we can definitely say there were a few that required all hands on deck to include each area of marketing. Check out a few of these projects below. Then, when you are full from leftovers and lounging on the couch, peek at our full portfolio to see all the awesome clients we work with!


Teton County Health Department

When COVID-19 shut down the world last year, many businesses found themselves wondering how they would sustain and move forward. Other organizations, like the Teton County Health Department, needed to get information to the public fast, so that families, businesses, and livelihoods could move forward with life equipped with the most recent and factual information to help Shred the Spread.


While designed to deliver safety, health, and prevention information to Teton County residents, the campaign also needed to project a light-hearted, positive tone in effort to break through the COVID-19 fatigue Teton County residents were facing.  


The project started with a landing page to house all the resources the public would need to stay informed. It then moved into full campaign mode to help spread awareness of the resources available. While much of this happened in 2020, Teton County found that services were still needed into the new year to ensure high visibility and continue making a meaningful impact in their community. We were proud of our efforts within the media and the public to help Shred the Spread and continue to support their ongoing efforts.


Wyoming State Fair

Last year, we helped the Wyoming State Fair in their rebranding efforts to turn their 100-year-old brand into something exciting, yet recognizable for all audiences. In 2021, we continued with new design materials, presentations, and of course, full coverage of the Wyoming State Fair, which happened to be a record-setting year with a 16% increase in attendees!


A refresh of their website made finding and following events and results easy for users of any digital experience. LŪM continues to manage the website and social media accounts and enhance communications with audiences and stakeholders through content development and media relations.


Backwards Distilling Company

Far and few local businesses are as well-known as Backwards Distilling in Downtown Casper, WY. As they have grown and expanded their tasting room and spirits, their brand evolved as well. We were thrilled to create a website to house all of their high-quality products and give their audience a taste of who they truly are behind the curtain.


The new website not only showcases their products but serves as a guide for the best way to enjoy them with recipes, events, and insights for what’s to come. When visiting the site, users can get a glimpse of what you can expect when you visit their business in person. While we are proud of this project, we will say that you won’t want to miss an opportunity to let them serve you one of their delicious and carefully concocted cocktails.


From all of us at LŪM, we are thankful for each of our clients that have chosen us to light up their marketing efforts each year, and we can’t wait to come back in 2022 to turn the light on for more clients in the new year!