How to Get Started With Owned Media

Owned Media, Strategy, Web Site, conent

In marketing and communications, earned and paid media are cornerstones, and owned media is the foundation. Each of them, especially together, help engage your audience with your brand. Focusing on.

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How to Identify and Engage Your Social Media Audience

Social Media, Tools and Tactics, conent

Your audience should be number one, not only in your overall marketing plan but within your social media strategy as well. Knowing who you’re trying to target will help you create valuable content.

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