It’s the most wonderful time of the year, and at LŪM Studio, we’re celebrating with a marketing twist! Introducing 12 Days of LŪ-MAS, where strategy meets sparkle and we unwrap the gifts your business truly needs to thrive in the year ahead.
As the holidays approach, so does the perfect opportunity to prepare your business for what’s next. Think of this as your marketing advent calendar, 12 days of small but powerful gifts that help your business build momentum, gain clarity, and create connection going into 2026.
Ready to unwrap the 12 ways to make your marketing shine this LŪ-MAS? Let’s go!
Before the creative campaigns, eye-catching posts, and SEO magic, there must be a plan. Strategy is the backbone of great marketing. It gives direction, identifies measurable goals, and aligns your team on what truly drives growth.
As 2026 approaches, take a step back and look at the big picture: what worked, what didn’t, and where you want your brand to go next.
A strong strategy defines clear goals, understands your audience, creates actionable steps, and stays flexible as trends shift. It’s no partridge in a pear tree, but it is informed decision-making driven by insight and data.
At LŪM Studio, strategy is where we start and how we shine. We help brands clarify their message and design plans that make marketing intentional, effective, and long-lasting.
When your strategy is strong, your marketing can shine all year long.
Before you can grow, you must know where you’re going. Setting clear business goals gives your marketing purpose and direction, guiding every decision toward measurable success.
Write down your goals. Make them known, visible, and revisit them often. You may need to pivot. Perhaps a goal is reached faster (or slower) than expected, or new opportunities arise; goals are moving targets, but clarity is key. Lay them out, determine priorities, and implement.
Your business goals should drive your strategy from the start, maintaining a realistic pace and ensuring measurability to determine pivots as necessary.